Western Electric
Brand Development / Website
Western Electric is unusually – a new company with 150 years of history. They are renowned for their high end audio equipment and the 300B electron tube - producing stunning listening experiences for users worldwide. With a recognisable logo already in place we developed a strategic colour palette, typography and various other brand assets to form the basis of their new online home. With Western Electric being a company that has transitioned over time it was important to let people know what they do now - drawing parallels between old and new.
We developed brand guidelines, creative assets and a dramatic new website to showcase the vast history of this well known manufacturer along with commerce capabilities for a selection products to be purchased.
“Our brand guidelines and company website were in need of a facelift. Shiift rolled out the red carpet to provide our team with a personalized, yet professional experience. Bryony took the time to understand our brand’s long term goals and unique needs and delivered exceptional work we are now proud to show off.”
